NASW, The National Association of Social Workers Trust - We were hired by NASW to replace their in house marketing and creative group. Our task was to increase sales of all insurance related products to the members of their association. Direct mail was the prescribed vehicle. We created a long-running campaign aimed at specific targets within their market. This brochure and letter targeted men and women and featured term life insurance. A large portion of the membership was young so we created hip approaches in order to make a lasting impression and engender trust in the association's insurance products.
